Modern homes are in high demand

You should select your real estate agent based on… who says they can get the highest price!

If an agent tells you the seller what you want to hear and not what you need to hear in today’s challenging economic times this can have serious financial consequences for you in the future.

If an agent heaps phrase on your property to get the exclusive right to sell and obtains thousands of dollars in marketing money from you, then recommends a price reduction latter, once your are locked into the agent with an exclusive authority, what will you do?

If you are committed elsewhere this can force your hand. Don’t give the job to the biggest liar, instead insist on well researched market analysis. You can also get an independent registered valuation to determine the realistic amount your property will sell for in today’s market.

Select your real estate agent based on their credentials, then discuss the price.

Real Estate Myth No.2

Property condition is not important the buyer will want to add their own touch!

In most instances a property in superior condition will sell faster and for more money than a home in average condition with a lower asking price. Many sellers today recognise this and re-paint and re-carpet their homes in preparation for selling.  If done correctly in most circumstances you will add value. Property enhancement has become almost main stream these days, however it is advisable to seek professional advice before embarking on an extensive makeover, it is possible to spend more money than you add in value. You can also visit www.kerbsideappeal.com.au for help.

Remember buyers generally prefer to purchase a clean fresh home with appealing decor than a tired, lived in, excuse-the-mess type.

Real Estate Myth No.3

Empty homes sell as well as furnished ones, value is determined by the size and structure!

It is very important to have your home looking its best. When you sell a car you have it washed, polished and cleaned inside. We would all expect to pay more for an immaculately presented car than a poorly presented one. It is exactly the same with properties. A magnificently presented home will attract a larger number of buyers. The more buyers you have the higher the price!

Property Presentation is a skill that requires an in-depth knowledge of the property market and trends to ensure a specific property has maximised its appeal to the market place.

You can visit www.kerbsideappeal.com.au for  help.

Real Estate Myth No. 4

Real estate agents are all the same so it doesn’t matter who you sell with!

This is one of the most misunderstood areas in selling real estate. Often a vendor is drawn to the discount agent on the basis of this myth… if they all do the same job why not use the cheapest, and that make perfect sense if you believe this myth! HOWEVER real estate agents are by no means all the same. Just as with every other profession, people have varying skill levels and experience.

There are real estate sales people, that professional property people do like to negotiate with, as they have a reputation in the industry for not achieving good prices due to their poor negotiation skills and lack of confidence when negotiating. There are also world-class real estate agents that set records due to their confidence with marketing and negotiation!

The choice of real estate agent could make or lose you tens of thousands of dollars. Make sure your real estate agent is highly trained and a highly skilled negotiator. If a real estate agent gives away or reduces his/her commission to get your business, what will he/she do when negotiating with your money to sell your property?

If your real estate agent does not know how to confidently negotiate don’t use them!

For no-obligation advice on selling contact Scott Banks directly on 0411 700 099 or by email scott@scottbanks.com.au